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mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} </style> <![endif]--> </p><p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span lang="ES">Este espacio acerca ideas, conceptos, trabajos que hablan del modo en que concebimos a la comunicación. Esta mirada se construye en una dinámica amplia, abierta y siempre en crecimiento. <br /></span></span></p><span style="font-size:85%;"> <br /></span><p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style="font-size:78%;"></span><o:p></o:p></span></p> <p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p><span style="font-weight: bold;font-size:100%;" > Nuestra Tarea</span> <br /></o:p></span></p> <p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><b style="">• Destacar la identidad diferenciadora de la organización:<o:p></o:p></b></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">Redescubrir los rasgos positivos, los puntos fuertes de la gestión en busca de los elementos únicos diferenciadores que hagan a la personalidad de la organización.<o:p></o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><b style="">• Definir el sentido de la cultura organizacional<o:p></o:p></b></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">La “cultura”<span style=""> </span>organizacional es el principal valor generador de imagen, por esto es preciso buscar un conocimiento profundo de ella.<o:p></o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">La cultura organizacional es lo que distingue, cualifica e identifica el comportamiento, la trayectoria y fundamentalmente los valores que se van acuñando a través de la historia de la organización. <o:p></o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">En el accionar cotidiano se construyen una serie de significados que conforman esta cultura organizacional. <o:p></o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><b style="">• Construir la personalidad y estilo corporativos<o:p></o:p></b></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;">Identidad es la sustancia diferenciadora. Cultura es su vehículo y su forma más sólida de expresión en la comunicación. Sobre estos cimientos se edifica y se expresa hacia el entorno social la personalidad organizacional, un valor que singulariza las relaciones entre la empresa y sus diversos públicos.<o:p></o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <br /><p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><span style="font-family: trebuchet ms;"></span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 18pt; font-family: trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 18pt; font-family: trebuchet ms;"><span style="font-size:85%;"><b style=""><span style=""> </span></b><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 18pt; font-family: trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 18pt; font-family: trebuchet ms;"><span style="font-size:85%;"><o:p> </o:p></span></p> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="font-size:85%;"><o:p> </o:p></span></p> <p></p> <p class="MsoNormal"><span lang="ES"><o:p> </o:p></span></p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7045161035494793773-2234501034049067005?l=nataliaisetta.blogspot.com' alt='' /></div>natalia isettahttp://www.blogger.com/profile/06157827678616463481noreply@blogger.com0